Knowledge and Support

From expert frying advice from our Frymax Ambassadors to professional marketing and advertising support, we are here to help you.

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Our Frymax Ambassadors are award winning chip shop owners and industry experts from all over the UK. They will ensure you get the most out of your oil as well as help your shop deliver the best Fish and Chips and customer service possible.

Informative Posters

Frymax offers marketing support with a whole range of posters to demonstrate to your customers that you use the finest oil to fry in. These posters are:

● Good Frying guide
● We always fry in Frymax
● We always fry in Frymax Liquid
● Frymax RSPO
● Frymax window sticker

These are available to order via email at frymaxinfo@adm.com

Information Sheets

Frymax also offers a range of information sheets:

● A detailed look at extending the life of your oil during the winter
● Frymax Fryers Autumn Frying Tips
● Frymax Fryers Winter Frying Tips
● Frymax Fryers Spring Frying Tips
● Frymax Fryers Summer Frying Tip


Alongside this Frymax also has advertising campaigns in all the major fish and chip trade press for Frymax 12.5kg, which feature:

● David Henley Independent Takeaway Regional Winner London & South East
● Nigel Hodgson Winner of both the Drywite/ NFFF Young Fish Frier and the National Fish and Chip Shop of the Year Award
● Zohaib Hussein Winner of the Drywite/ NFFF Young Fish Frier of the Year

● Anne Wallace O.B.E. Winner of Staff Training and Development Award
● Burton Road Chip Winner Best Restaurant
● Chippy’s Chip Shop a Frymax user for over 50 years
● Malt and Anchor Best Newcomer

Frymax also advertises Frymax Liquid which features:

● Harbour Lights – Best Newcomer Award

Buy Palm Oil – Can I buy directly from Frymax?

We don’t sell our oil direct to consumers. Instead, if you’re a chip shop owner looking to upgrade to a market-leading oil full of fish frying heritage, you’ll need to go through one of our distributors to buy palm oil. All of our distribution sources are carefully selected by the Frymax team to ensure that they hold true to our values.

We want to ensure that high-quality sustainable oils reach the nation’s favourite fast food restaurants in the best way possible – that’s just the Frymax way.