With current rules from the UK government placing a temporary closure on restaurants, many establishments are facing financial difficulties. It is, however, still possible to generate revenue through a delivery service. If you’re considering moving from an eat-in restaurant or takeaway to a delivery service for the time being, here are important factors to bear in mind:
Simplify Your Menu
Create a special takeaway menu that is simple and easy to fulfil. You will soon find out from your customers which their favourite meals are, which allows you to review and refine your menu offer.
Publicise!
Let your local community know what your opening hours are. Everyone’s daily routines have changed, so knowing when you are open will give your customers the best choice for their takeaway.
Go Digital
Get to grips with how to use digital channels to advertise. Now that you have more time on your hands, create some great foody photos and start sharing them on social media.
Compliance
In this time of uncertainty, don’t forget to maintain the important data protection measures that have become second nature in our day-to-day work. Make sure you are GDPR compliant and ask takeaway phone orders for their email addresses. You can then build a database of customers and target specific takeaway meal choices via email.
Update your site
Ensure your website is kept up to date with your menu and latest information. There are going to be a lot of people searching ‘Takeaway’ on their devices; make sure that you’re easy to find and contact.
Encourage repeat business
Make a memorable experience by giveaways and clever promotions. Free gift cards or “buy 1 meal get a side free” are two great ways to encourage repeat business.
Remain clear about allergens
Do not forget to let all your customers know what allergens are present in the food especially when you create your special takeaway menu.
Upsell!
Once you’ve created that special menu, up-sell your accompaniments. Mushy peas, curry sauce and gravy are great for profit whilst also complimenting any Fish and Chip meal.
Keep your staff updated (and safe)
Use WhatsApp to communicate with staff, keeping your team informed and up to date with your business.
Get equipped
If takeaways are something new to your business model invest in the correct takeaway tubs and bags. Above all, establish procedures for healthy and safe handover at delivery. For example, leave the delivery at a pre-arranged location, ring the doorbell and leave to avoid contact.
Be kind
Pay attention to the mental health and welfare of your staff. Jump-in when and wherever possible and show your support. Communicate and keep them informed. Motivate and reassure your staff regularly. They will be faced with many issues, both financially and personally during this challenging time. It is during these times that courage, generosity, and resilience can make a big difference.
Until next time, stay safe and check out our other Covid-19 advice articles here.
Frymax is the UK’s leading supplier of deep fat fryer oil. We provide high-quality, sustainable palm oil to restaurants all over the country. Get in touch for more information.
