National Fish and Chip Day returns on Friday, 6 June 2025, uniting the UK once again in a nationwide celebration of our most iconic and beloved dish. Organised by NEODA (The National Edible Oil Distributors’ Association), the event enters its tenth year, continuing to honour the rich history and cultural heritage of fish and chips, from wartime resilience to modern-day comfort food.
For Frymax and its customers across the UK’s fish and chip industry, this is more than just a date in the calendar. It’s an opportunity to showcase the timeless appeal of fish and chips, connect with local communities, and promote sustainable, high-quality frying practices that keep customers coming back for more.
A National Tradition Born From History
The roots of fish and chips go deep into British history, dating back to the 19th century when it became a staple among working-class communities. Whether first established in London’s East End or in the industrial towns of Northern England, the dish quickly gained popularity due to its affordability, simplicity, and satisfying flavour.
During both World Wars, fish and chips were one of the few meals not subject to rationing. On D-Day, British soldiers were said to use the call of “fish” and the reply of “chips” to identify each other. It’s this rich, nostalgic legacy that National Fish and Chip Day seeks to honour every year.
In 2024, the celebration took place on a Thursday to coincide with the 80th anniversary of the D-Day landings. In 2025, however, the event returns to its traditional Friday setting, marking the perfect end to the working week with a plate of golden, crispy perfection.
Why National Fish and Chip Day Matters
This nationwide event is a chance to celebrate more than just a meal. For chippies, restaurants, suppliers, and loyal customers alike, it’s a moment of shared pride in a food that is unmistakably British. The day draws media attention, community participation, and increased footfall across the UK.
It also gives businesses a platform to:
- Boost sales with themed promotions and offers
- Raise awareness of quality ingredients and frying techniques
- Engage with customers via social media and in-store events
- Highlight commitment to sustainability and provenance
Frymax is proud to support National Fish and Chip Day through the supply of sustainable palm oil, helping businesses serve fish and chips that are both delicious and responsibly made.
Promotional Ideas for Chippies and Restaurants
To make the most of National Fish and Chip Day, restaurants and takeaways should consider going the extra mile. Here are some easy yet effective ways to join the celebration and drive business:
1. Offer a special menu item
Introduce a limited-edition item just for the day, think giant cod fillets, gourmet sauces, or even vegan alternatives. Make it Instagram-worthy with a unique name and presentation.
2. Run a ‘buy one’ deal
Encourage group dining and sharing by offering discounts on second portions or combo meals. This works especially well with families or friends grabbing a takeaway together.
3. Create a social media countdown
Build hype in the week leading up to 6 June by sharing behind-the-scenes footage, fun facts about fish and chips, or highlighting staff favourites. Use the hashtag #NationalFishandChipDay to join the national conversation.
4. Decorate the shopfront
Bunting, banners, and vintage-style decorations add a festive touch that makes your shop stand out. You could even invite local school children to design posters that celebrate the heritage of fish and chips.
5. Partner with local charities
Use the day to give back. A percentage of sales could be donated to a local cause or food bank, creating goodwill while supporting the community.
Frymax: Pairing Quality with Sustainability
Frymax has long been the trusted choice for discerning chip shop owners who prioritise both flavour and sustainability. Our single-sourced, RSPO-certified palm oil ensures every portion of fish and chips is cooked to perfection, crispy, golden, and guilt-free.
Why choose Frymax?
- Exceptional performance at high frying temperatures
- Long-lasting oil life with consistent results
- Certified sustainable and ethically sourced
- Trans-fat-free and suitable for vegetarian diets
For restaurants preparing for a busy National Fish and Chip Day, using a stable, clean-tasting oil like Frymax can dramatically improve service speed, food quality, and customer satisfaction.
Join the Celebration on June 6th
Whether you’re a seasoned fry cook, a first-time visitor to the UK, or simply someone who loves a good chippy tea, Friday, 6 June 2025 is your chance to celebrate one of Britain’s most enduring food traditions.
Restaurants and takeaways are encouraged to participate by planning ahead, preparing their best ingredients, and offering customers a little something extra. With Frymax in your fryer and fresh produce on your menu, you’ll be well-placed to make this National Fish and Chip Day your most successful yet. So mark the date, prep your pans, and get ready to serve up smiles, one portion at a time.
The Frymax team is always here to support you. Get in touch to learn more about our high-performance oils, our sustainability commitment, and how we can help you deliver your best fish and chips ever.
